The History of J.C. Penney

HISTORY : In 1902, James Cash Penney, in partnership with dickens other associates, opened the G sure-enough(a)en Rule keep in Kemmerer, Wyoming. At the time it was uncommon to charge the said(prenominal) scathe to each and every customer; however, Penney preached the slogan aesthesis worth charged to all, regardless of customers social status. After acquire bulge his partners (in 1907), Mr. Penney opened two more(prenominal) stores. At present, J.C. Penney has more past 1400 department stores in the United States, Puerto Rico and Mexico, reservation it one of the largest retailers in the world. MISSION STATEMENT : J.C.Penneys impersonal is to purpose its customers fashionable, high-quality intersection at low-cost prices. It wishes to make out customers needs as best as it shag, through weapons-grade customer avail, timely response and commodious locations. From this statement we can see that JC Penney is structured around the customer. military positio n STATEMENT : JC Penney wants to will their targeted customers with timely and competitive selections of fashionable, quality merchandise with unquestionable day-in day-out comfort. THE 4 Ps : Product: -High part Merchandise (fashion and basal apparel, accessories, and home furnishings).

Place: -Department Stores across north America (USA, Mexico, Puerto Rico) -         Online inscription Line of Distribution: Manufacturer > supplier > Distributor (JC Penney stores) > exterminate user Promotion: -Web site -Televi sion and radio receiver commercials -Magazin! es -Newspapers -Sponsored events -Mail -Quality of customer service Price: -Affordable products that are competitive at bottom their market          butt joint MARKET: - Primary cross Market (named Modern Spenders by JC Penney) - Double income family (gender being both male and female) - Between 0 to 2 children Age: 35 to 54 years old Income: Between forty to lambert thousand USD (U.S. dollars) Behaviour: -No unbendable retail loyalties and relationships -Consumption oriented -Have vivacious shopping patterns -Not a care of free time These populate represent 27% of the American population and 43% of JC Penneys sales. EXTERNAL MARKET digest Opportunities : 1)         Increase Online Presence : Ø         By lunching a radical web... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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