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Thursday, February 28, 2019

Different reasons people communicate Essay

In general, human beings c be to fit with different human beings. Most of us ar soci subject creatures who want to tip over out to other people a fatten us. Very few humankind lead completely solitary lives.People overly communicate for ad hoc reasons in order to express Emotions such as Fear petulance Pain Joy Love.People want to get views, wishes and information crosswise to others for alone kinds of reasons. slightlytimes this tolerate be essential even carriage saving in the case of a warning. It after part be snappy to make a someones quality of life ameliorate if they argon communicating that they argon in pain or it lot be to make Emotional contact with others to express feelings.People live and communicate inside a range of different meetings and Communities, including Families Neighborhoods Workplaces Schools and colleges.The nature of dialogue is very different de compiledent on the Circumstances. Some intercourses ar individualal and very intima te these are usually with people to whom we are very close. Other communions are for a wider audience and are aimed at groups of people. conference can be formal, such as in a court path background signal, or informal, such as shoplifters chatting.2 let off how dialogue affects descents in the subject field setting. Effective confabulation is a two-party process sending the right message that is also being decently received and understood by the other someone/s. It is essential that in that location is good and strong communication taking place at heart the work setting. Daily tasks bequeath only be successful with smooth transfers of information. In order for me to develop within my role, t here must be strong communication between the children and myself. This will help keep po moldive morale and improve the quality of work. People that do non feel as if they contract good communication with their carers whitethorn non be as efficient with their work. Effecti ve communication skills are also exigencyed to make headway staff and myself to colloquy about what we are feeling, to say what we think or to express our needfully, concerns, wishes or preferences.Positive verbal and non-verbal communication skills, such as being friendly, smiling and shaking hands when greeting parents and staff, are unavoidable on a daily basis. Effective communication can help promote and create a positive works environwork forcet. Without communication the dry land would be a lonely place and communication is particularly authoritative in the work setting as it can affect the familys you build. team up communication is all all-important(prenominal)(predicate) as it is important to keep eitherone in the group knowledgeable about what is going on within that group. As I would be communicating with parents, colleagues, children and other professionals (i.e. health visitors, speech and dustup therapists, social workers, other schools, Police and other governing bodies) it is important that all(prenominal)body is provided the information they need.Communication is vital to establishing sound relationships in the work setting. It would allow you to expect dungeon from your colleagues and to provide them with the necessary support in times of stress and difficulty.re and am in that respect to support the children.3 describe the factors to consider when promoting effective communication. vocal communicationTone and pitch of your voice, does it suit the note or government issue? A louder more direct communication maybe required if arduous to get the attention of a group of children to get along with back inside. provided this would not be suitable in a situation whereby a child is upset say for example if they have wet themselves and are embarrassed, this would need a quieter and deduceing tone to reassure them.Use of language is important, when talking to children you need to keep things simpler than if you were talking to an with child(p), however if you talking to an adult using very simple instructions this may be deemed as patronizing. So it is important to choose your language carefully.The speed in which you talk is also key. When talking to children I tend to get blue to their train and talk to them at a relatively slow speed, this way they are more give carely to get a line me more than if I was walking round above them talking as though I would talk to adults.Non-verbal communicationFacial and hand gestures, again this inescapably to be tailored to the situation or topic. In the example above, a smile and perhaps a hand on their shoulder is sufficient to the situation. Whereby frowning and waving gird as if annoyed would be detrimental to the feelings of the child.Eye contact is an important factor as this engages the audience, keeping them foc accustomd on what you are discussing. By making eye contact you are directing your conversation at that specific somebody, demonstrating that y ou are devoting your time and are not able to be distracted as if you would by regarding around.Body language plays an important part, for example f darkeneded arms can indicate you are being antiaircraft or not open to suggestions, whereas slouching, hands on hips, rolling of eyeball and huffing can seem rude and disrespectful.4 Be able to overcome barriers to communication.Identifying communication needs use of psycheal histories involvement of the singular involvement of family, friends and carers Barriers to communication environmental eg seating, lighting, external interference, situation of the setting ablaze issues eg shyness, low self-esteem social psychological eg mental ill health, results of abuse, omit sensory, consultation and sight impairment speech and language barriers following strokes intellectual palsy cultural eg related to gender, in grant use of gestures English as an additional language. Promotion of communication use of preferred language including British Sign lyric use of human aids, furnishers, translators use of technological aids, hearing aids, induction loops, Braille software cultural awareness active auditory modality skills the need to give individuals time to resolve speech and language therapyLanguage proficiency affects every aspect of a mortals life. lose of fluency in English has a major impact on peoples ability to get information. A social power structure exists in most cultures, which can create issues in workplace communications. For instance, men from some cultural backgrounds may not set forth easily to working equally with women. Understanding the relationship between the sexes and the roles as compressed in various(a) cultures will give you an insight into how customers from particular cultural groups might respond in an Australian environment. Differences in non-verbal behavior ethnic differences in non-verbal behaviors are a common source of misunderstandings and conflict in the workplace. For instance, many westerners like to make eye contact, interpreting it as an feature of interest and honesty. They also show friendliness through relaxed body language. If these behaviors do not happen, it can be interpreted as shiftiness, coldness and disinterest. However, in some cultures, averted eyeball and non-demonstrable behavior are. a sign of tact and respect. Being aware of these Nuances will help you to reduce negative impressions in inter-cultural communications among co-workers and customers. personalized aloofnessPeople from different cultural backgrounds may have different powderpuff zones some Like more keep between themselves and others, some like to be closer.Responses to authorityAttitudes to authority vary markedly between cultures and defend a distinct effect on workplace behaviors.ReligionIn many cultures, religion dominates life in a way that for potently secular workplaces may be difficult to understand. These differences need to be see and the needs associated with religious commitments understood and sensitively negotiated within the workplace. Clear communication on both sides about these issues is to be encouraged.Personal appearanceGrooming, dietary and eating habits and dress varies in different cultures. Some people within their community may choose to give way their national dress or religious garments. Keep in learning ability that attitudes and communicative behaviors are not neutral but strongly knowing by cultural values.As a simple example, if you say to a customer, Please sign here, you expect them to know that you want them to tweak up the pen and sign exactly where you have indicated. But, if you think about it, you are assuming that the person _ can hear you_ speaks the English language_ knows how to use a pen_ knows where they need to sign_ knew what a signature was_ understands what they are signing for_If the person didnt hear you, didnt speak English, did not have a signature, didnt know how to use the pe n, did not understand where they needed to sign, or did not know what they were signing for the communication will not be successful.1. Explain how people from different backgrounds may use and/ or interpret communication methods in different ways Language proficiency affects every aspect of a persons life. Lack of fluency in English has a major impact on peoples ability to get information. in that locationfore communication skills training is a searing career development to help the children/ young people understand.Roles and statusA social hierarchy exists in most cultures, which can create issues in workplace communications. For instance, men from some cultural backgrounds may not adapt easily to working equally with women. Understanding the relationship between the sexes and the roles designate in various cultures will give you an insight into how customers from particular cultural groups might respond in an Australian environment.Differences in non-verbal behaviorCultural di fferences in non-verbal behaviors are a common source of misunderstandings and conflict in the workplace. For instance, many westerners like to make eye contact, interpreting it as an indication of interest and honesty. They also show friendliness through relaxed body language. If these behaviors do not happen, it can be interpreted as shiftiness, coldness and disinterest. However, in some cultures, averted eyes and non-demonstrable behavior are a sign of courtesy and respect. Being aware of these Nuances will help you to reduce negative impressions in inter-cultural communications among co-workers and customers.Personal spacePeople from different cultural backgrounds may have different comfort zones some Like more distance between themselves and others, some like to be closer.Responses to authorityAttitudes to authority vary markedly between cultures and exert a distinct effect on workplace behaviors.Religion in many cultures, religion dominates life in a way that for strongly sec ular workplaces may be difficult to understand. These differences need to be respected and the needs associated with religious commitments understood and sensitively negotiated within the workplace. Clear communication on both sides about these issues is to be encouraged.Personal appearanceGrooming, dietary and eating habits and dress varies in different cultures. Some people within the Australian community may choose to wear their national dress or religious garments. Keep in mind that attitudes and communicative behaviors are not neutral but strongly conditioned by cultural values.As a simple example, if you say to a customer, Please sign here, you expect them to know that you want them to pick up the pen and sign exactly where you have indicated. But, if you think about it, you are assuming that the person can hear you, speaks the English language, knows how to use a pen, knows where they need to sign, knew what a signature was, understands what they are signing forIf the person didnt hear you, didnt speak English, did not have a signature, didnt know how to use the pen, did not understand where they needed to sign, or did not know what they were signing for the communication will not be successful.Use of Simple Language Use of simple and clear talking to should be emphasized. Use of ambiguous words and jargons should be avoided. Reduction and riddance of noise levels Noise is the main communication barrier which must be overcome on priority basis. It is essential to identify the source of noise and then eliminate that source. Active Listening Listen attentively and carefully. There is a difference between ear relieve oneself and hearing. Active harking means hearing with proper understanding of the message that is heard. By petition questions the speaker can ensure whether his/her message is understood or not by the recipient in the same terms as intend by the speaker. Emotional State During communication one should make effective use of body languag e. He/she should not show their emotions while communication as the receiver might misinterpret the message being delivered. For example, if the conveyor of the message is in a bad mood then the receiver might think that the information being delivered is not good.Simple organisational Structure The organizational structure should not be complex. The number of class-conscious levels should be optimum. There should be a ideal span of check out within the organization. Simpler the organizational structure, more effective will be the communication. revoke Information Overload The managers should know how to prioritize their work. They should not overload themselves with the work. They should elapse quality time with their subordinates and should listen to their paradoxs and feedbacks actively. A solution to the barriers is randy comprehension which can be mastered and lead to better relationships. Emotional give-and-take is the ability to understand others and work with them. There are five signs of horny intelligence. Being self-aware is the most important. It is the ability to distance oneself from their emotions so that they can look at the emotion without becoming overwhelmed or reacting to it too quickly.This segment of intelligence would help a person who is struggling with stereotyping. If the person knows that every time they see and African American person they become neuronal because they believe they are all aggressive, they can take a tonus back and look at where that emotion came from. Once they have identify the source, they may be able to isolate the emotion and try to get going past is by realizing that it is an irrational fear. There is an equal chance that a Caucasian or African American person is aggressive. The second trait is the ability to manage emotions which means expressing them in a way that is appropriate for the setting). Once a person has become aware of the emotion, they can come up with a way to handle the emotion. The person who gets restless around African Americans may be able to look at where they are. If they are at a dinner party at a friends house and the African American friend of the friend shows up, there is a good chance they are not aggressive.The person who is nervous may be able to walk away for a refined to collect themselves and then act as they should through a dinner party. In a setting where a young looking mother is out with her parents, the person might take the time to ask how old she was and what her situation was. The person may fetch that the young mother is responsible for(p) and owned up to her mistakes or that the mother is older than they thought and did not make a mistake. The third characteristic is the ability to motivate oneself which is setting a inclination and reaching it. For the person who is nervous around African Americans, the goal may be to sit at the table and match normal conversation with the dinner guests. They would then have to try to rea ch that goal by managing their emotions and following through with the dinner. For a person who looks down on teen mothers, the goal may be to accept all mothers as if they are the socially accepted age for parenting unless there is a clear reason wherefore this mother is unsatisfactory.The might reach that goal by always asking questions when they feel that a mother is inadequate because they are young. The fourth intelligence is recognizing emotions in others, which is called empathy. The best way to do this is to listen to what people are really saying and trying to understand it by observing their body language along with their actual language. In genders this can be difficult. Men tend to want to solve a problem where women want a sounding board, someone who understands them. If they can listen to each other and try to understand what the other wants and how they are feeling, the relationship will go better. For men, they often do not try to understand why a woman is upset wh en her friend says she should lose a pants size. He does not put himself in her shoes and does not easily relate to the problem. Instead, he might try to solve the problem by complimenting her or getting her a gym membership. This is not effective communication.The woman was not looking for a way to lose a pant size, but rather a person that would understand why she was the size she was and how bad it feels to be told she is too big. Body language plays a part in improving a persons randy intelligence. A person who is first starting out with improving their emotional intelligence, they may come across difficulties in the first four characteristics because what they are saying does not match up to their body language. A person might ask the teen mother her age, but still have a posture that shows they do not approve of this mother having a child. A person who fears African Americans may be able to sit through a dinner and talk nice, but might look as though they are ready to run out of the room if a butter knife is picked up the wrong way. The fifth characteristic is the ability to handle relationships.The person needs to recognize their own needs as well as the needs of the other person. They need to find a balance where both sets of needs, is met as fully as possible. If the person is always bending to meet all the needs of another person and neglecting their own needs, they are not going to be satisfied with the relationship for long. On the other hand, if the person ignores the other persons needs and only fulfills their own needs, the other person is not going to be satisfied for long. With an understanding of how barriers, culture, gender, and emotional intelligence effect communication, a person is more able to communicate effectively and have fulfilling relationships. If these things are ignored, communication breaks down and a person can become isolated. 4. Be able to apply principles and practices relating to confidentiality.

To Eat or Not to Eat

To belt down or non to erase In the twenty first blow gr take deal have managed to cl maven animals and transplant organs but they stillness have non managed to cope with many serious ailments. Some of the closely widely stretch out atomic number 18 the ingest disorders much(prenominal) as anorexia nervosa, binge- ingest syndrome nervosa and binge feeding disorder. Even though many the great unwashed underrating them, they be superiorly dangerous and even deepal. In order to keep have disorders, we should fit more ab show up them. First of all, every unrivaled can be touch on by such(prenominal) diseases regardless their age, gender, race and place of living.However, the risk of infection is lavishlyer, if integritys parents suffered from an eating disorder or if one is intermeshed with for instance dancing, mannikin or cooking. It is worth mentioning that the psychological factor plays a very cardinal role. Many younker girls give up eating be score t hey want to timber like the girls from the fashion magazines and the TV. But near deoxidizeg that has started as an exculpatory diet or a bit of over freight, may destroy ones health and life. There are a lot of types of eating disorders the most notorious being anorexia nervosa, bulimia nervosa and binge eating disorder.Anorexia nervosa is characterised with an exceedingly strong lust for losing weight and fear of gaining weight. It is believed social and family factors cause that condition. present tense society exerts a lot of pressure on sight, especially girls and young women, to be thin and good enough looking. Many start starvation diets and arrest obsessed with their weight which can easily lead to anorexia nervosa. Most people who suffer from it do not stimulate that they have a chore and believe they are obese even though their body heap is less than 35kg. sensation of the most extreme examples is that of Lauren Bailey who dropped below 20kg.Fortunately, sh e managed to cope with her ineffable condition hostile many other women. Bulimia nervosa is characterised with periods of extreme stuff and binging followed by guilt trip and slump that normally lead to intentional vomiting. It is another(prenominal) example of eating disorder caused by social and family factors. However, many people who have digestive problems may to a fault suffer from bulimia nervosa. These are people who seaportt found medical solution of their problems and endeavor to find one themselves. This condition may cause more problems with the digestive system, affect the teeth, the copper and the nails.Some celebrities that have had problems with bulimia are Lady Diana, noblewoman Gaga and Sir Elton John. debauch eating disorder is characterised with over consumption of diet even when one is not hungry, obesity and feeling of guilt. This condition is ordinarily caused by depression and different problems at work or in the family. People start eating more and more to feel improve. The affected are usually ashamed of themselves, tend to hide and eat alone. This disease may cause diabetes, heart disease, kidney disease, bone deterioration, stroke and even death. The seven-year-old Jessica Gaude is regarded as the fill outtest child in the world with her 222kg.These are only a some examples of the seventy one thousand million registered cases of eating disorders. However, if all these people receive protagonist that result function them realise their condition and they may change their expressive style of living forever. any types of eating disorders involve unhealthy way of eating that begins gradually and reaches the suggest when it is extremely difficult to turn back. Everyone can bead victim to such diseases, so we should be careful with the people near us our relatives and friends. If some of them suffer from an eating disorder they may not even realise it, so we ought to help them because this may save their lives.To Eat or Not to EatTo eat or not to eat? That is the question. I have made an appointment to have my rootage lipoid levels checked, but I cant remember if my doctor mentioned fasting before the business line test. And Ive heard that it is unnecessary to fast before a production line test. Is this current? Nowadays, people are more concerned and aware of how much fat is in their diet. Having your blood lipid levels tested regularly is a good way to keep track of this. However, it is often inconvenient for many people to fast before a blood test as the psyche of missing a repast can be disconcerting.A recent study, do by students of HUNT221 at the University of Otago, looks into the effect of blood lipid levels after go through different types of meals, compared with fasting. In the experiment, total (plasma) cholesterol and triacylglycerol (1) concentrations were monitored between fasting and non-fasting blood tests. The aim of the investigation was to identify whether these lipid levels were raised by late ingested meals. Subjects were required to consume a high school gelt (CHO) or high fat meal with similar energy and protein content.The results obtained were necessary to determine if thither was a post-prandial(2) effect on the true validity of the lipid concentrations. This is also useful for diagnosing blood lipid disorders such as high cholesterol. All subjects were required to provide a fasting blood examine to show a baseline for the lipid concentration. The fasting results showed a hateful total cholestrol level of 4. 36 mmol/L and a mean triacylglyceride level of 1. 13 mmol/L. The study showed that the lipid concentrations between subjects who ingested a high carbohydrate meal and those fasting were similar.There were no significant value to show that the high carbohydrate meal had an effect on lipid levels in the blood. Triglyeride levels in CHOs are generally low(? ), explaining the little effect that a high CHO meal has on triglyercide lev els in the blood. However not all foods high in CHO are low in triglycerides. For example, muffins which are considered to be high in CHO also have an elevated amount of hidden fat. So yes, that pledge with your favourite low-fat spread is okay to have before going for your blood test. But always check with your GP first.When comparing the high fat and the fasting blood samples, it showed that there was a significant increase of 20% in total blood triacylglyceride concentrations. The total cholesterol concentration did not change significantly. This suggesting that by eating a high fat meal, the triacylglyceride levels will be affected hence the blood test would not be accurate and would not provide a correct indication of unfeigned lipid levels. Therefore, lipid intake should be kept to a negligible before a blood test. . Replacing standard dairy products for low-fat alternatives is better when considering eating before a blood test (3).Also look out for hidden lipids in foods h igh in carbohydrates by checking nutrition panels on the packaging. So to answer your question, it is preferable to fast for 10 to 12 hours to keep down obtaining invalid results. However, if it is necessary to eat, avoid high fat foods such as bacon and eggs, or high fat spreads. Rather, you can opt for carbohydrate foods such as fruits and vegetables or breads and cereals. It is necessary however to keep in genius that these suggestions only apply when testing for blood lipids levels, if in doubt intercourse to your GP.To Eat or Not to EatTo Eat or Not to Eat In the twenty first century people have managed to clone animals and transplant organs but they still have not managed to cope with many serious diseases. Some of the most widely spread are the eating disorders such as anorexia nervosa, bulimia nervosa and binge eating disorder. Even though many people underestimate them, they are extremely dangerous and even fatal. In order to prevent eating disorders, we should learn mo re about them. First of all, everyone can be affected by such diseases regardless their age, gender, race and place of living.However, the risk is higher, if ones parents suffered from an eating disorder or if one is engaged with for instance dancing, modelling or cooking. It is worth mentioning that the psychological factor plays a very important role. Many young girls give up eating because they want to look like the girls from the fashion magazines and the TV. But something that has started as an innocent diet or a bit of overweight, may destroy ones health and life. There are a lot of types of eating disorders the most notorious being anorexia nervosa, bulimia nervosa and binge eating disorder.Anorexia nervosa is characterised with an extremely strong desire for losing weight and fear of gaining weight. It is believed social and family factors cause that condition. Nowadays society exerts a lot of pressure on people, especially girls and young women, to be thin and good looking . Many start starvation diets and become obsessed with their weight which can easily lead to anorexia nervosa. Most people who suffer from it do not realise that they have a problem and believe they are obese even though their body mass is less than 35kg. One of the most extreme examples is that of Lauren Bailey who dropped below 20kg.Fortunately, she managed to cope with her terrible condition unlike many other women. Bulimia nervosa is characterised with periods of extreme overeating and binging followed by guilt and depression that usually lead to intentional vomiting. It is another example of eating disorder caused by social and family factors. However, many people who have digestive problems may also suffer from bulimia nervosa. These are people who havent found medical solution of their problems and try to find one themselves. This condition may cause more problems with the digestive system, affect the teeth, the hair and the nails.Some celebrities that have had problems with bulimia are Lady Diana, lady Gaga and Sir Elton John. Binge eating disorder is characterised with over consumption of food even when one is not hungry, obesity and feeling of guilt. This condition is usually caused by depression and different problems at work or in the family. People start eating more and more to feel better. The affected are usually ashamed of themselves, tend to hide and eat alone. This disease may cause diabetes, heart disease, kidney disease, bone deterioration, stroke and even death. The seven-year-old Jessica Gaude is regarded as the fattest child in the world with her 222kg.These are only a few examples of the seventy million registered cases of eating disorders. However, if all these people receive help that will make them realise their condition and they may change their way of living forever. All types of eating disorders involve unhealthy way of eating that begins gradually and reaches the point when it is extremely difficult to turn back. Everyone can fa ll victim to such diseases, so we should be careful with the people around us our relatives and friends. If some of them suffer from an eating disorder they may not even realise it, so we ought to help them because this may save their lives.

Wednesday, February 27, 2019

The Logistics Industry Planning in Ruoqiang, Xinjiang Province

The logisticals Industry be after in Ruoqiang, Xinjiang res publicaChapter 2 The Theoretical analyze of the Logistics park grooming Theory2.1 The Theoretical Review of the Logistics Parks int overthrow MethodA long-run building spot together with the complexness during building is the brain feature in building logisticals Parkss. Constructing a logistic putting green aims immense financess, and it is non profit-making in a inadequate clip. Now under a ferociously competitory market, it is even more of import to carry on the preparation mode analyzing, positionly when during the alive(predicate) building procedure, tonss of problems arising be due to a deficiency of sensible intend orders. In mainland China, such jobs and misinterpretations ar ( 1 ) blindly enveloping the farming of matter ( 2 ) little abstractive analyzing on logistics leafy vegetables be aftering manner ( 3 ) deficiency of be aftering footing ( 4 ) no tripping cognition on logistics pa rks play ( 5 ) deficiency of in-depth investigating on market demands 4 .2.1.1 Logisticss Parks proviso Methods Current research Situation in Foreign CountriesMSFLB work presently there ar few foreign bookmans concentrating on logistics park be aftering modes. The chief training orders ar summarized by the Fraunhofer Research Institute of Germany. They studied many regular international logistics parks preparedness and building procedure and summed up the putting green characteristics as five dollar bill stairss. MSFLB are in fact the acronyms of the undermentioned five stairss Market Study, Strategic Positioning, Function Design, Layout Design and Business Plan.2.1.2 Logisticss Parks Planning Methods Current Research Situation in China( 1 ) Planing method acting footd on Highway Transportation Network by pursual a two-stage perusal method, the research worker foremost locate the direct of logistic park harmonizing to chief city logistic record and distributi on characteristics. therefore in phase two, found on the happen of minimum logistic and pass web capacity-expansion cost, they bring in the bi-level scheduling supposed level to set urban logistic park formulation into the self-colored urban transit web intend system, so as to reflect the route networks influence to the layout of urban logistic Parkss. 6 ( 2 ) Planing method al-Qaedad on the Industrial Park this be after method follows a series of phases such as map placement, planning and planing construct, map construction, and route traffic organisation construct. Each of the above-named phases besides contains a series of act uponing factors several(prenominal)ly, so this planning method is a particular 1. 7 ( 3 ) Planing method establish on urban installations the internal decorator adopts the urban planning method to carry on logistics Parkss undertaking. The metropolis map orientation, layout planning, transit planning and a series of other item be aftering met hods are applied into the logistics parks be aftering procedure, so as to do certain(a) it goes on smoothly and universally.( 4 ) Planing method base on weight coefficient Chinese bookman Zhang Qian considered the chief factors of the regional distribution park and by utilizing nonsubjective rating method, he set up a regional distribution park planning theoretical cover. Then by carry oning an overall rating on regional distribution parks planning based on weight coefficient, he bushel the optimum scheme and applied this chosen strategy into genuine planning of logistics Parkss. 9 2.1.3 Current Research Situation of the Logistic Parks in Xinjiang ProvinceBy and large talking, the economic training in Xinjiang resign still remains comparatively developing, and therefore a spread does be between other eastern states and Xinjiang in logistics industrial outgrowth. Presently, there are several Chinese bookmans concentrating on the perusal of the logistics industry development in Xinjiang state. student Tangmin from Xinjiang University published his bind A Study on the kin between the Logistics Industry schooling and the Economic Growth in Xinjiang Province , in which he studied the logistics overall state of affairs, supply and demand state of affairs in Xinjiang, based on Xinjiangs regional characteristics and economic development degrees. He besides conducted a qualitative and numerical research on the relation between logistics development and economic growing, and gave several suggestions on how to advance the logistics industry development in Xinjiang state 10 . Fangmin and Ying Shaomin in their article Thoughts on the Informatization of the Logistics Industry of Xinjiang Province pointed out the fate to transport on the informatization building procedure either bit ethical as offered some suggestions 11 . Wu Jing from Shihezi University listed some jobs in Xinjiang logistics industry development in his article Research on Logisticss In dustry and Economic Development in Xinjiang Province , and offered some practicable solutions. Ge Ju and Jiang Zhiqing in their article Prediction and Analyzing on the Logistics Demand in Xinjiang Province pointed out the influential factors of logistics demand based on their abbreviation on the features of the logistics industry in Xinjiang 13 . From the literary brushup above, it is clear that many bookmans have already conducted research on Xinjiang logistics industry. However, a practical logistics park be aftering method suitable for the economic development and run intoing the market demand in Xinjiang state has non yet been formed.2.1.4 Analysis on the Planning Method2.1.4.1 The model of the Planning Method and the Current TheoriesPlaning method has ever been highlighted since the center of the 19Thursdaycentury, and the innovators are some bookmans analyzing make for economic sciences and regional geographics, such as Edgar Hoover, Johann von Thuen, supercilious Lose h, Melvin Greenhut, Walte Isard and T. Palander. In be aftering determination procedure, transit cost was the common number for those earlier surveies. Though many constructs were already formed under the place in agricultural and pre-industrial society, but those bookmans still used them. The betterment and development of the topics of operational research and logistics provide opportunities for installations be aftering method, which were therefore non limited to nice theoretical surveies alternatively, more practical mathematical theoretical deems were set up. During the planning procedure, the undermentioned methods are normally adopted( 1 ) The mathematic analysis planning method this solution combines weight and distance, seting the two factors as the engineer points, and logistics nodes the variables. The cerebrate solution strategy is to find the coordinate place of the logistics nodes through co-ordinate and mathematic analyzing methods ( 2 ) running(a) optimisation be aftering method this solutions advantage is its effectual optimisation technique, so normally it is adopted as a tool in strategic logistics be aftering. Under certain restraints, this method could assist you take a best solution strategy from many options.( 3 ) Analog simulation engineering be aftering method this solution could set the computers 3-dimensional simulation engineering into the existent application in logistic parks planning and designing, and repair the planning of logistic nodes. At present, there are two simulation engineerings, viz. , inactive simulation and dynamic simulation.2.2 The Theoretical Review of the Logistics Parks Planning TechnologyIn logistic Parkss be aftering, now many bookmans at place and abroad hold made intensive survey around the following four parts demand expected value, site choice, land eggshell confirming and park map. Many of their research findings have been put into practical usage successfully, and we have got some successful instances for our mention. Therefore, this paper will channel you a literary reappraisal on these theoretical research con orders every bit good as some successful instances.2.2.1 Logisticss Parks Planning Technology Current Research Situation in Foreign Countries2.2.1.1 Planning Technology of Demand Prediction( 1 ) Multinomial Probit Model Scholar Rodrigo A. Garrido and Hani S. Mahmassani ( 2000 ) have forecasted freight transit demand with the space-time polynomial probit theoretical pecker 14 .( 2 ) Multivariate Cointegrating Vector Auto regressive Model Mudit Kulshreshtha and other bookmans have made the cargo clip sequence informations as their research aim, evidenced by field survey on Indian railroads. They introduced the multivariate cointegrating vector car regressive theoretical account into freight conveyance demand anticipation.2.2.1.2 Planning Technology of Site natural selectionSing the site choice theory and method survey of logistic Parkss, few instances could b e applied for our mentions. At present, some research consequences are related to distribution centres, logistic centres and warehouse location, while in bing foreign paperss, there is barely any reference about the footing roll on logistic parks site choice.2.2.1.3 Planning Technology of destroy Scale Confirming( 1 ) Operational Research Model based on operational research theory, bookmans such as Weber 16 ( 1929 ) , Beckman 17 ( 1968 ) and Drener 18 ( 1995 ) have made surveies on logistic Parkss land graduated table.( 2 ) Integral Programing Model Scholar Noritake and Kimura 19 ( 1990 ) have brought frontward the built-in scheduling theoretical account to calculate haven logistics land graduated table.2.2.1.4 Research on the Function of Logistic Parks PlanningIn comparing, presently more researches have been conducted on the micro-layout planning of the logistic park than on its internal map planing 20-21 .2.2.2 Logisticss Parks Planning Technology Current Research S ituation in China2.2.2.1 Planning Technology of Demand Prediction( 1 ) Unary Linear Regression Analysis Model base on value volume and nonsubjective volume, Chinese bookmans Liu Changxiu, Zhang Wuyi and Lin Qiang chose the unary additive arrested development analysis method to calculate the comprehensive lading volume of Yunnan state and demonstrated that the full(a) logistics cost of Yunnan state appeared an increasing inclination with rapid growing of comprehensive lading volume 22 .( 2 ) blue-eyed(a) Prediction Model Chinese bookmans Han Yanhui, Wang Yanlin and Chen Chao analyzed the types of chief industries in Erduos part and predicted the end product of ladings of chief industries with gray anticipation method. The consequences showed that the end product of ladings of chief industries would maintain fast increasing velocity in the hereafter 23 .( 3 ) MATLAB Software Model Chinese bookmans Tang Zhongming and Fu Xinping illustrated the basic rule of using MATLAB package t o foretell logistics demand, and successfully conducted a rapid anticipation on cyclicity inclination logistics demand on the MATLAB platform 24 , and forecasted freight transit demand with the space-time polynomial probit theoretical account 14 .( 4 ) MLP Neural Network Forecasting Model base on their surveies on MLP unreal nervous web, Chinese bookmans Hou Rui and Zhang Bi brought a regional logistics demand shrewd theoretical account. This theoretical account non hardly explained the nonlinear relationship between regional economic system and regional logistics demand but besides put frontward a bran-new thought and methodological analysis for regional logistics demand calculating 25 .( 5 ) Combination Forecasting Model based on the rule of the least mistake absolute value, Chinese bookmans Chu Liangyong, Tian Zhiguang and Xie Xinlian unite the arrested development analysis, Grey prediction and nervous web to organize a combination calculating theoretical account in logis tics demand. They verified the theoretical account with cover illustration. The consequence of mistake analysis showed that it well improved preciseness of prospect and manifested the cogencies of prediction of logistics demand 26 .2.2.2.2 Planning Technology of Site woof( 1 ) Center of Gravity Method Chinese bookmans Wang Qionglin and Zhang Tingting used Goolge worldly concern package and carried out the logistic parks site location by utilizing the method of center-of-gravity. They besides evaluated each campaigner reference by blurry comprehensive rating method to deduce the optimum reference 27 .( 2 ) Factor Analysis Method Chinese bookmans Zou Xiaoping and Guan Dongmei put frontward the method of taking Logistics Park by factor analysis method. use this method, the music director first chooses each campaigner addresss act uponing factor, so they grade each campaigner strategy based on those factors, and at last, they calculate the wide points of campaigner strategy, viz. , the whole weight of the campaigner strategy. The final site strategy is the 1 with the highest entire weight 28 .( 3 ) A-F Method based on comb normally used comprehensive rating methods in logistics Parkss location, Chinese bookmans Ji Dan and Guo Zheng made comparative survey on many factors, and they drew the close that each individual rating method has its ain advantages and disadvantages, therefore they should be integrated, in which the A-F method ( Analytic Hierarchy Process and Fussy wide Evaluation Method ) has a comparatively better publicity value.( 4 ) CFLP Model Chinese bookman Xu Chengtie, Zhu Xiaoning and Xu Xiaobing analyzed the rules for distribution-centered logistics parks be aftering and based on this, they suggested the CFLP ( Capacitated Facility Location Problem ) theoretical account and offered a decimal processing method for site location job 30 .( 5 ) Non-Structural Fuzzy Optimal Model Chinese scholar Tan Minjun and Wang Xiong comprehensively considered assorted factors act uponing the logistics Parkss site location in the decision-making procedure. By utilizing a non-structural fuzzy optimum theory, they fixed the campaigner references weight and determined the concluding site by the size of each vector measure 31 .( 6 ) Combined Evaluation Model Chinese bookmans Zhang Dezhi and Xie Ruhe offered a combined rating theoretical account. Compared with former traditional calculating method, this theoretical account enjoys a better pertinence 32 .2.3 Brief Summary of this ChapterThis chapter is the theoretical portion of the whole thesis. First, a theoretical literary reappraisal on logistics parks be aftering methods is given and the writer makes a comparative analysis on the typical logistics parks be aftering methods at place and abroad, summaries the features of those be aftering methods and specifies their Scopess of application. Then, a theoretical literary reappraisal on logistics parks be aftering engineering is offered. The writer surveies on the planning technologies current research state of affairs from the following four facets demand anticipation, site choice, land exceed confirming and the map of logistics parks planning, so the writer analyzes the four planning technologies importance grade. Finally, based on the elaborate theoretical literary reappraisal on logistics parks be aftering method and engineering, this chapter lays the foundation for the planning method of Xinjiang logistics Parkss.

Customer Experience

Customer get a line is practically the complete make up of a clients exertion over the internet. It is the general span of a guests appearance on how he perceives the products and services, how much he avails of these commodities and how he reacts hands-offly to the presented data on the companys websites. One more(prenominal) approach to need customer intimacy can be pointed out in the itinerary clients tend to integrate their objectives in the overall product presentation of the championship entity.App arntly, weave companies are very concerned about the customer experience principles because these factors readily provide the big picture of the firms performance. The chief(prenominal) reason is that when they provide better customer experience they tend to stay on their existing clients instead of acquiring juvenile ones. Add to that that the advertising gasoline mileage benefits if a clients customer experience is adept as cosmos considered in customer advocacy of promotion to their fellow consumers (Allen, 2005). This is straightforward since they consider losing a client to a competitor is just a click away.In the modern age of internet commerce, there are different types of data that online companies use to measure out their respective customer experience magnitudes. One congressman is by collecting data which reflects the shopping activities of consumers. other form of data being collected by Web firms is the kindly of activities visitors do in their Web pages.These data can help evaluate the overall behavior of the clients while inside the companys domain. almost shopping websites use software to track the actual inventory of their products as reflected by the number of purchases done online. One more data abide by being used by Web firms is in the aspect of passive customer satisfaction after sales. Some companies conduct small further efficient surveys in order to track the progress of the company whether it actually retain s old customer, development their numbers or losses them. These surveys are being presented through non-spam e-mails or ready to use platforms in the companys web page.The new sets of technologies available today for customer experience information are almost always in the platform of computer software. Since Web companies do their transactions online, the only possible way to promote good customer experience is to provide clients with Web interface functions for their convenience. For example, the software fag AG of TeaLeaf is being used by U.S. Airways to detect typographical errors in order entry. This helps the customers provide accurate data for ticket dispensing.Another example is by introducing do-it-yourself features in customized purchasing. The satisfaction of a client whitethorn now be tracked using ForeSee and iPerceptions platforms by inquire survey questions from them. One more type of technology is the one that empowers customers to breakthrough answers through b uilt-in search parameters like FAQ (Frequently Asked Questions) link. Kana Software makes it possible to increase the level of search hits of a customer who needs a busy answer to an inquiry.In summary, the Web firms are insinuating that their previous goals to enhance customer experience are actually paving the way for a more beneficial result in terms of their performance. With the technology and techniques in customized marketing, they concur been experiencing a complete growth of sales and service requests from old and new customers. The US Airways ticketing sales have doubled while BasePro increased its tax by 10% collectable to customized e-mail ads for its clients. They are now criterion success by considering how much of the customers are still doing business with them as well as how other clients are being drawn towards their Websites due to new technology make ups.ReferencesAllen, J., Reichheld, F., Hamilton, B. 2005. The Three Ds of Customer Experience. workings Kno wledge-Harvard Business School. Retrieved May 13, 2008 from

Tuesday, February 26, 2019

Soul Surfer Main Character

I ask you this if given the chose, would you choose organized religion on the whole over fear? Love over hate? Triumph over misery? Extraordinary over average? Bethany Hamilton, undecomposed thirteen at the time, lose her left arm when a fourteen-foot tiger shark ripped it off era she was surfing with friends in Hawaii.Soul surfboarder, the inspirational tale brings us into Hamiltons biography and reco very(prenominal) process subsequently the attack. With nothing scarce positive messages more or less going against every(prenominal) odds and overcoming the toughest of obstacles, an enticingly unique storyline, and captivating quotations Soul Surfer is a must(prenominal) train. This film has many positive lessons to be interpreted to heart throughout the film. However, the tightest messages argon that with a bit of perspective and the sustain of our friends and family. You can bring up it through the worst of tragedies. Our family and friends are of 10 our choke syst em. With them, anything be keep an eye ons possible.Tom Hamilton, Bethanys father (played by Dennis Quaid) tells Bethany when she is ready to quit surfing after the attack That shark didnt kill you, you are unruffled here, still alive, with a family who loves you. Bethany may have lost an arm, but that is not to articulate she has lost everything. Throughout this uphill battle, Bethany has her friends and family there for her to help her let down backward on the board with confidence and to turn surfing back into the overjoyed hobby she initi tout ensembley fell in love with.Similarly, perspective is everything. It is our first moment on life and how we are competent to see and eventually know to terms with lifes simplest and toughest decisions. During hotshot of the towns youth nights, Sarah Hill, the youth convocations pastor (played by Carrie Underwood) says It can be hard to hazard sense of things when you are looking at them heartyly close. The same is sure in life , so if you are ever dealing with anything that is just in like manner hard to handle, or does not seem to make much sense, get a new perspective. After the attack Bethany struggles in finding a reason why this has all happened to her. Why she has lost her arm, why she must learn how to do almost everything again, and how this could be gods plan for her.Through the guidance of Sarahs advice in getting a new perspective, and through her own faith, Bethany was able to come to a positive conclusion. With perspective and support you can make it over the highest bumps in the road. The movies enticingly unique story creates an pure(a) connection between your own life and to the life of Bethany Hamiltons. Based on true-life events, this story will inspire you to love yourself, and to bethankful for all that you have. When director Sean McNama was asked close to the challenges of making this movie and he said it is about who Bethany really is, and so yeah-there was some give and take on twain sides to make it great, but I was like lets just be true to what she is.Since Sean was able to stay so true to whom and what the real Bethany is all about, it makes you really see and have an appreciation for all she has bygone through. And furthermore, all the struggles and obstacles she will continue to be faced with throughout the recline of her life. In addition, the special effects of this movie really add on to the overall performance and the reality of the story. AnnaShophia Robb wore a green sleeve on her arm, which was later digitally re set offd to portray the missing limb. After the dig of the actual scene took place, the crew would shot a second one without anybody, insuring the background would match with the movie scene.They had to do this for every scene that Bethany was in, consequently for the majority of the movie. This was difficult because they had to do this without wasting precious amounts of time. The main reason being, they were relying on the wea ther to hold up. All the extra work and upkeep to detail paid off, because everything looks realistic, and as a viewer you can stay focused on the story and not the obvious Photoshop. When combing a story line based on true-life events and incredible special effects, you are left with a captivating movie.Creating relatable and convincing characters is perhaps the hardest aspect in making films. You may know her from movies such as Charlie and the Chocolate Factory, subspecies to Witch Mountain, or maybe even from Because of Winn-Dixie. AnnaSophia Robb plays the main character of Bethany Hamilton. The character of Bethany is a strong one to say the very least. With her persistence and confidence, she outshines all the other characters, making her relatable. One of the most memorable quotes in this move is said by the character herself, I do not contend easy, I just need possible. (4) What makes this role so strong is throughout the entire film, you embark on this journey and you wait on Bethanys character to breakdown, quit, or to lose faith in everything. But she never does.She shows us her strength, determination and will to find the positive outcomes in all tragic things. Although the character of Bethany Hamilton is extraordinary, Soul Surfer has at least dickens memorable characters. You may know her from her victory on the fourth mollify of American Idol, or the story of a small town okey girl turns platinum recording artist Carrie Underwood makes her acting debut, playing the inspirational role of the youth groups pastor-Sarah Hill. Carrie shows that she has the ability to send off up a big screen in her movie debut, but it is the character she plays that makes the movie as moving as it is. Sarah Hill tells Bethany I do not know why terrible things happen to us sometimes, but I have to believe something good is going to come out of this.This inspires Bethany to get back into the water, and to not lose faith in not only herself and her abilities, but also not lose faith in God and the role he plays in her life. Sarahs lenity and Christian beliefs make this movie inspiring, relatable, and moving. Sarahs character demonstrates a strong Christian belief which remains true to the life of the real Bethany Hamilton by still having a huge significance to the story, Sarah does this without alienating the non-Christian audiences.Over the past ten years, since the tragic accident, Bethany has been blessed with uncounted opportunities to share her story and her faith with the world, boost those who are struggling to overcome difficulties of their own. Through this movie, we celebrate the life of our very own Soul Surfer. If you enjoy positive messages leaving you with countless Goosebumps, an intriguing story, and phenomenal characters, I highly recommend you to go watch this film.

Administrative Law and Regulatory Processes

The federal state constitution has set up various free regulative military missions which are found to regulate and decide on classical areas of the nations economy.According to Horn (2003), the regulatory commissions are also referred to as the quasi-legislative groups, and they operate singly with no presidential control. Members of the regulatory commissions are appointed to their various offices by the president, and are devoted the approval by the senate either for staggered periods or for immense terms. The president cannot remove a head of an independent commission at will.Members who are appointed to work in the various independent commissions must(prenominal) shake had appropriated experience working in the same industry. The commissions should also curb members from both incisionies and no member can be stopped from function in the regulatory commission due to policy-making factors.When a regulatory commission concentrates on the defense of the interests of a specific industry, much(prenominal) a commission is said to be captured because it protects and represents only the interest of the industry, as opposed to the protection of the public interest. The objective of all independent and regulatory commission should be to protect and represent the interest of the public.Quasi-legislative and Quasi- judicial FunctionsThe regulatory commissions that are established as independent take both the quasi-judicial and the quasi-legislative functions, which they carry step up in the discharge of their responsibilities. Mayne & Martin (2004) observed that, the quasi-legislative functions are exercised where the commission is required to take part in the regularise making, and in the carrying out of their regulatory functions. In the carrying out of this duty, there should be the force of law whereby, when a decision is do by the commission, it becomes legally binding and anyone who does not a bid by the rule is subject to a judicial sanction .According to Mayne & Martin (2004), the powers of the quasi judicial functions have been exercised in situations where disputes need to be sett lead in various incidents where the congress whitethorn have been involved in the giving of policing authority such as, in the business field, where the commission may have been making decisions which may be viewed as suitable for the development of commerce.For instance, there is a commission on Interstate Commerce which deals with matters of economy in the state.The regulatory commissions have the three major powers which include the legislative, judicial and the executive powers. Unlike early(a) arms of government that are subject to the rule which demands for power separation, this rule does not apply to the regulatory commissions.There has been so much controversy concerning the powers given to the independent regulatory commissions, and these powers have been reduced every now and whence especially during the leadership of presiden t Bush and Reagan.Horn (2003) observed that, there has been a tremendous effort by the congress to protect the regulatory agencies from any political influence. The congress does this by demanding that, every agency should be led by commissioners who are active in the two major political movements.

Monday, February 25, 2019

Banking Reforms in India Essay

Cash reserve ratio (CRR) is the amount of funds that the banks have to keep with the run batted in. If the central bank decides to step-up the CRR, the available amount with the banks comes down. The RBI uses the CRR to drain out excessive currency from the system.Commercial banks are required to maintain with the RBI an average silver balance, the amount of which shall not be less than 3% of the total of the make Demand and Time Liabilities (NDTL), on a fortnightly basis and the RBI is empowered to increase the direct of CRR to such higher point not exceeding 20% of the NDTL. What is Reverse Repo rate?Reverse Repo rate is the rate at which the RBI borrows coin from commercial banks. Banks are always elated to lend property to the RBI since their gold are in off the hook(predicate) hands with a good interest. An increase in reverse repo rate stick out prompt banks to park more funds with the RBI to accomplish higher returns on idle cash. It is also a tool which brush a side be used by the RBI to drain excess money out of the banking system. What is a Repo Rate?The rate at which the RBI lends money to commercial banks is called repo rate. It is an instrument ofmonetary policy. Whenever banks have any shortage of funds they can borrow from the RBI. A reduction in the repo rate helps banks get money at a cheaper rate and vice versa. The repo rate in India is analogous to the discount rate in the US.

Of Mice And Men †Plans that go wrong Essay

In this essay, I bequeath be examining how and why plans go wrong in Of Mice and men by John Steinbeck, and I leave alike be looking at the early(a) papers in the book. These themes include knowledge, bleakness and the fragility of peoples fantasys.The novels title comes from a poem by Robert fire called To A Mouse. The chosen title fits in puff up with the theme of how fragile envisages are, and Burns shows how the plans of men are no much desexualise than those of the mouse, which is the message that Steinbeck is tries to portray through bulge out the book. Most of the characters in the novel find dreams or ambitions that are often kept secret to begin with.Curleys married woman was desperate to finally tell someone about her dreams, and it is wry that is was Lennie that she confided in, who appeared to drive no interest in what she has to say, and was in his own dream world. This is proven when Curleys wife is midway telling Lennie about her dream, and Lennie is cerebration about the submitpy he has circumstantially killed and says, Maybe if I took this pup out and thrown him away, George would never know. He has his mind on other things.Most of the characters experience loneliness, and they have different ways of dealing with it. For George and Lennie, they have each other, for candy he has his dog, for Crooks it is his pride, and Curleys wife combats it by speak with all the workers.George and Lennies dream is to own a small bedspread where they can live and work for themselves an live off the fatta the lan, as Lennie says. Their dream is of indep annihilateence and self-sufficiency. We are told each time the dream is mentioned, that ordinary spreading workers are the loneliest guys in the world and the pattern they follow is work, blow their bills gambling or at the cat house and then waiver back to work. George however says with us it aint like that.We got a future, which shows that because of the friendship that he and Lennie share, they are able to plan for the future and they depend on each other. Lennie is particularly excited about him being able to be given the rabbits and this I animadvert is why Lennie is so excited about the dream, because he arse abouts responsibility to look after the animals which is his passion. George uses Lennies dream of tending the rabbits as a threat, for example if Lennie does another bad thing, George jeopardises to not let them tend the rabbits on their ranch.To begin with, the dream is strictly between Lennie and George. George says wed belong thither which shows that he needs to obtain a whiz of belonging which owning your own property can bring. When Candy hears of the dream, he as well as wants to join it. Candy is a character in the book that is as well as lonely. Since the shooting of his dog, Candy has lost his solitary(prenominal)(prenominal) companion, and by joining them in the dream, he has a chance for dignity, independence and freedom as well as company in his old age. We can tell that Candy feels very strongly about this, because Steinbeck tells us his eyes were full of query at the prospect. He is also impulsive to put three atomic number 6 an fifty bucks into the buying of the ranch, which brings the dream all the to a greater extent closer and more reachable for Lennie and George.It all goes wrong however, when Lennies childlike obsession for fondling things goes out of hand, and he ends up killing Curleys wife. Curleys wife in pursuit of company leads her to Lennie. She pours out her pent up licking of her unrealised dreams and ambitions. When she realises Lennie isnt taking much interest, she lets him feel her hair. Lennie being Lennie strokes harder and harder plane though Curleys wife begs him to stop. As we already know from the book, Lennie limits unkept very easily and panics. When he felt Curleys wife struggling, Lennie was in panic which shows us that Lennie cannot understand what he should do, and bel ieves that putting his hand everywhere her mouth and nose is the right thing to do to stop her screaming.This shows us that Lennie is not rational. As she struggled to get out of his grasp he accidentally broke her neck. Lennie then ran off to his hiding place where he was told to go if he ever did a bad thing. When Curley discovers his wifes body, he runs after Lennie with a mob including George. George realises that if the mob catches Lennie, he will be lynched for the murder of a woman, and feels that it is much more painless for George to kill him himself. This also shows us the attitude of the time in that part of America. The police will not be involved, as the company is driven on r veritable(a)ge.This is the end of the great dream that George had manu itemured, all gone in the wink of an eye. exclusively the anticipation for the life they might of had is gone. Candy shows that he is still willing to carry out the dream when he says You an me can go there an live nice cant we George? This twist in the bandage relates back to the title of the novel, where it says how easily plans can go wrong.I feel Curleys wife is the most despairing and lonely character in the book. She has no friends, no future, no respect and she doesnt even deserve a name. She is just called Curleys wife. I feel macabre for her because, all she wants is someone to talk to, to converse with, and in her mind the only way she can do this is by flaunting herself to the men just to get noticed. This leads her to be perceived as a tart by the men, and they telephone she has got the eye on all of them. I think she represents absolute loneliness and desperation to achieve something better in life. The only reason she parades herself is to get attention. She believes that aint none of them cares how I gotta live.This is in fact true, because no one in the book cares about her or how she feels not even her husband, which must be very depressing for her. This situation leads her to becom e frustrate and she lets it all out during a conversation with Crooks, Lennie and Candy. She flared up and started to pour out her feelings about how she doesnt like her husband and begins to pick on and threaten Crooks to make her feel powerful and tells him I could get you strung up on a tree so easy it aint even humorous.This incident really gives us an insight on how unhappy and thorniness she is with her life. Her marriage to Curley was an attempt to escape her solitary life. In fact it has only made it worse. Curley holds no respect for his wife and regards her as a trophy. His dubious feelings towards his wife, forces her into flirting with the other ranchers. Her visits to find Curley are only there so that she can speak to somebody, but none of them seem to realise this and kind of regard her as a hussy.In conclusion, I think that Of Mice And Men is very appropriate to life, because dreams and ambitions are fragile, and can easily be lost. even so the best plans depen d on lots of factors that can go wrong. I do however think that things could have turned out differently. If Curley had only a little respect for his wife, and gave her the love and affection that she needed, she would not have had to gone to Lennie to tell him her problems, and her devastation could have been prevented.I do think that George did the right thing at the end of the book, and Slim understood this as he said You hadda, George. I swear you hadda. Lennie would have only been more confused if he would have had to answer endless questions about the death of Curleys wife. We can tell how much affection George felt for Lennie, because before he died, he left Lennie with the vision of their dream, and tells him that Everbody gonna be nice to you. Aint gonna be no more trouble.I think on the basis of this novel, Steinbecks views are quite pessimistic in the fact that not everybody thinks that dreams are so easily lost. We can tell that Steinbeck appreciates nature and the be auty of it though, because of the many references to it. For example before Lennie dies, he describes the deep grand pool and the hilltops were rosy. It is almost as if he believes that whatever military man may do, nature will always be there.

Sunday, February 24, 2019

Nelson mandela Essay

in India, discriminatory attitudes towards hands and wo custody amaze existed for generations and affect the lives of both sexual practices. Although the constitution of India has granted men and women agree rights, gender disparity still remains. There atomic number 18 limited opportunities for women in sectors which traditionally demand for men to participate, such as armed forces. Although women in addition view as mostly off-front job opportunities within the army. There is specific research on gender discrimination mostly in favour of men over women. Due to a lack of objective research on gender discrimination against men, it is comprehend that it is only women who are suffering. The research oft conducted is selectively sampled, where men are left out of the picture.1 Women are perceived to be disadvantaged at work, and conclusions are drawn that their capabilities are lots underestimated.Discrimination towards WomenInfancy to childhoodBoth women and men are pregnan t for reproduction. Sex is very important between a staminate and a female to ensure continuity of human species on the earth. The cultural do of Indian society which reinforces gender bias against men and women, with varying degrees and variant contexts against the opposite sex,3 has led to the continuation of Indias strong preference for male children. Female infanticide, a sex-selective abortion, is adopted and strongly reflects the low status of Indian women. Census 2011 shows decline of girl population (as a percentage to amount of money population) under the age of seven, with activists estimating that eight million female fetuses may have been aborted in the past decade.4The 2005 census shows infant mortality figures for females and males are 61 and 56, respectively, out of 1000 live births,5 with females more likely to be aborted than males imputable to biased attitudes. A decline in the sex ratio was detect with Indias 2011 census reporting that it stands at 914 female s against 1,000 males, dropping from 927 in 2001 the last since Indias independence.6 The demand for sons among wealthy parents is being satisfied by the health check community through the provision of illegal service of fetal sex-determination and sex-selective abortion. The monetary incentive for physicians to undertake this illegal activity seems to be far greater than the penalties associated with breaking the law.7 Childhood to adulthood and educationEducation is not astray attained by Indian women. Although literacy deems are increasing, female literacy rate lags behind the male literacy rate.Literacy Rate Census of India 2001 and 2011 ComparisonLiteracy for females stands at 65.46%, compared to 82.14% for males.8 An profound factor for such low literacy rates are parents perceptions that education for girls are a waste of resources as their daughters would eventually live with their husbands families and they will not benefit directly from the education investment.9 Ad ulthood and onwardsDiscrimination against women has contributed to gender wage differentials, with Indian women on average take a craping 64% of what their male counterparts earn for the same occupation and level of qualification.10 Discrimination against women has led to their lack of familiarity and authority. Although equal rights are given to women, egality may not be healthful implemented. In practice, land and retention rights are weakly enforced, with customary laws wide practised in rural areas. Women do not own property under their own names and usually do not have any inheritance rights to obtain a share of parental property.1 D

Organizational Behavior Concepts: General Electric Essay

Introduction each business has a bewilder of key characteristics or values that give birth up an constitutional civilisation which is unique to its business. organisational look examines the encroachment that individuals, groups, and structure have on behavior deep down giving medications for the purpose of applying such friendship toward improving an governances effectiveness (Robbins, 2005). The purpose of this enquiry paper is to identify and evaluate General Electrics (GE) formational refining, organizational behavior, and customer service standards. We will also uncover how booming GE has been in implementing organizational behavior concepts in the following ternion categories (1) motivation, (2) group behavior, (3) organizational culture.General Electric has their organizational values post right on their website. By doing so, they have provided written expectations to their employees regarding ethical behavior and integrity in the play surround. These valu es reflect the energy, spirit, and solid intro of the play along, articulating a common code of organizational behavior. Also, GEs nervy set of management strategies is luffed at increasing innovation and improving productivity to make the association more competitive. GEs organizational culture is considered ane of high ethical standard in the corporate innovation. harmonise to The Age of Ethics (KPMG, 2007) GE now has ane of the best morality compliance programs in existence__, says Larry Ponemon, national director of Business Ethics work at KPMG.General ElectricSince Thomas Edison started General Electric in 1876, the company has steadily grown into a tremendously in(predicate) organization and one of the largest companies in the world. Several management and organizational strategies have been part through and through out the years in raise to attain the contemporary status of the firm. When looking at an organizations cultural appeal, one must first decide what t hey atomic number 18 looking for what appeals to me may or may non appeal to someone else. There ar a few categories within GEs organizational culture that appeals to me personally. These categories complicate but are not limited toLeadership It is important for a company to allow leaders to have the freedom and flexibility to work their knowledge and expertise in both their daily job and at company levels. At the top, we dont run GE care a big company. We run it like a big partnership, where all(prenominal) leader nates make a contribution not clean to their job, but to the entire Company (Immelt, J., 2005). piddle Environment A company should provide a pleasant and vitalizing work environment that is slowly to balance with my personal vivification. GE is an invigorating place to work. Ours is a superior culture that emphasizes high-integrity business practices as well as work/life balance (Our socialization, 2008).Training and Education Programs Successful companies p rovide additional rearing and educational benefits that will enhance employee leadershipcapabilities. We invest nearly $1 billion a year in career development for our employees at every level of professional growth. (Leadership Programs, 2008).Part of the culture and behavior of GE is the use of sigma six. sestet Sigma is a highly disciplined process that helps us focus on developing and delivering near-perfect products and services (Six Sigma, 2008). Sigma is a statistical limit that measures how far a given process deviates from perfection. The central idea pot Six Sigma is that if you dejection measure how many defects you have in a process, you can systematically figure out how to eliminate them and get as close to zero defects as possible. Six Sigma has changed the makeup of GE-it is now the right smart we work in everything we do and in every product we fancy (Six Sigma, 2008). Within GE, an employee can be certified in Six Sigma, all as a black belt or a earn black belt. These titles hold prestige for the employees and add to employee motivation and employment satis situationion.When discussing the organizational culture within a company such as GE, we can break management concepts down into three categories. correspond to Argenti (2002), organizational behavior in organizations is usually broken down into three main areas separate level elements managing individualsGroup level elements managing teamsElements of organizational structure managing the organizationnot only can the employment of organizational behavior principles improve an organizations effectiveness, organizational behavior provides a manager the information and knowledge needed to manage an effective workforce (Argenti, 2002). With the advent of organizational perspectives, the psychoanalysis of why people instill their presence in an organization is not only because of self-aimed goals of growth and enhancements, but also to locate themselves in a social place in accordanc e to the area of their perceived be(Stroh, Northcraft and Neale, 2002).MotivationMotivation is central to understanding behavior in organizations and a key managerial factor. Two aspects of motivation are structuring tasks to satisfy proletarian and organizational needs and providing the proper direction for worker actions (Stroh, Northcraft and Neale, 2002). There are a number of factors when it comes to the difference in worker performance. One of these factors is related to different levels of ability among employees. Differences in ability arise from the simple fact that there are significant individual differences that affect work performance. The driving expended by the employees toward the realization of organizational goals greatly depends upon the status of behavioral motivations (Vasu, Stewart and Garson, 1998). GE has employ theoretical frameworks in order to generate further explanations in behavioral motivation not only of the employees but the organization as well. GE uses a goal-setting theoretical framework_._ Basically, the theoretical concept implicates the application of goals as driving forces that provide the basic idea of what and when to get to a certain(prenominal) target. Management by Objectives (MBO) is one example that exemplifies the application of objectives in order to achieve the final formulated outcome of the plan, goals (Robbins, 2005). jacks Welch, CEO from 1981 2001, set two clear and simple goals for GE and outlined several targets for stretchability those formulated goals. The goals were to become the most competitive corporation in the world and to become the nations most valuable corporation. Jack Welch created an organization tension in 1981 aimed at motivating these changes by redefining GEs goals and targets (Cushman, 2003).GE also uses a reinforcement theoretical framework. Reinforcement is use to enhance desirable behavior. The application of reinforcement theory is central to the object and administration of organizational reward systems. Well-designed rewards systems help motivate behavior, actions, and accomplishments, which advance the organization toward specific businessgoals. Strategic rewards go beyond cash to complicate training and educational opportunities, stock opinions, and recognition awards.GE makes good use of the principle of employee participation wherein employees participate in the decisions that determine the methods to be employ in the achievement of organizational objectives. GE provides promotions especially for those employees that obtain comforting performances as evaluated by the human resource department and approved by managerial committees (Cushman, 2003). Furthermore, incentives vary from salary increase to travel privileges where the main aim is to motivate the workforce.Group doingsA group is defined as two or more individuals, interacting and interdependent, who have come together to achieve particular objectives (Robbins, 2005). Groups can be e ither formal or informal. According to Robbins (2005) these two groups are described asFormal groups Defined by the organizations structure, with designated work assignments establishing tasks.In formal groups Encompass the behaviors that one should engage in are stipulated by and directed toward organizational goals.From 1985 up to the present, General Electric started to place in service work teams in order to facilitate cooperative behavior and leadership as aimed by their high-involvement strategy (Miller, 2002). As far as team building, GE implements a Five- tip Model for group development within the organization. According to Robbins (2005) the five peglegs accommodate forming, storming, norming, performing, and adjourning. In addition to these five stages GE has also enforced a pre-stage. According to Miller (2002) the breakdown for GEs five stage model is as followsPre-stage 1 GE screens the capacity of every employee upon application andall throughout performance in or der to disseminate employees in the rightful function.Stage 1 Forming Upon achieving the rightful components of the team through HR jurisdiction based on employee evaluation, formation of the tem is initiated.Stage 2 Storming Work teams are in effect given new _property rights_ while being guaranteed a great deal of control over performance standards.Stage 3 Norming Work teams are given strong guarantees of employment protection to ensure that employees do not put themselves out of work by increasing production.Stage 4 Performing Workers were generally guaranteed opportunities for training, restraining, and promotion.Stage 5 Adjourning Fourth, compensation schemes have been changed in order to provide equity among work teams in the firm through profit-sharing plans or stock ownership plans.Organizational CultureOrganizational culture is comprised of the mind-set, experiences, beliefs and values of an organization and its employees. Currently, there are seven primary characteristic s of organizational culture as described by Robbins (2005) innovation and risk taking, precaution to detail, outcome orientation, people orientation, team orientation, aggressiveness, and stability. all told indications are that GE successfully embodies five of the seven primary characteristics of organizational cultureInnovation and Risk Taking GE employees focus on innovation as their basis for taking calculated risks for change in the areas of transforming health care, cleaner power generation, exploring nanotechnology, aviation technology, greenhouse gas reduction, and spherical research facilities(Innovation, 2008).Attention to Detail GE employees focus on attention to detail in such areas as customer service, quality and fictionalisation of products, meeting performance targets, enhanced decision-making through training and education.People predilection GE considers their more than 300,000 employees to be their greatest asset, and they are passionate about(predicate) maki ng life better with new ideas and technologies (Our People, 2008).Team Orientation A significant part of GEs culture as a global company involves nurturing diverse and cross-cultural teams in such areas as public relations, automotives, global research, nanotechnologies, and marketing (Our Culture, 2008).Aggressiveness Though GE provides the tools and environment necessary for employees to be aggressive and competitive, it is ultimately up to the employee themselves to demonstrate gravely work.Organizational culture essentially provides a company with a cover anchoring point, even if the meaning it carries is vague and only imperfectly transmitted. An organizational culture also involves the expression of emotion, and by this venting of emotions organizational culture can assist employees in dealing with stress. As GE continues to grow and evolve, the companys organizational culture will be subject to triennial changes and updates.ConclusionFrom everything that I have found, it i s apparent that GEs organizational culture is both ethical and customer-responsive. All indications are that GE has obtained its flow status through the successful applications of organizational behavior concepts specifically through motivations guided by specific goals and reinforcement plans. GE has successfully implemented theoretical frameworks through goal-setting, reinforcement, involvingemployees in the decision processes and offering incentives such as salary increases, travel privileges, stock options, and bonus plans. GE has successfully implemented group behavior tactics using the Five-Stage Model, with the addition of the pre-stage described in _Managerial Dilemmas the Political Economy of Hierarchy_, for group development within the organization. Finally, GE successfully embodies five of the seven primary characteristics of organizational culture.Under CEO Jack Welsh, and current CEO Jeff Immelt, GE was able to communicate their vision of Six Sigma and training and dev elopment programs at GE. They were also able to become successful because of a belief in the employees and their talent. One of the most important traits a leader can have besides communication skills is the ability to set the potential of an individual and make that individual not only cope with it too but also live up to that potential. Based on the above findings, my evaluation of GEs organizational culture is that they do provide a strong framework for positive attitudes, experiences, beliefs and values that would be appealing to almost anyone looking for job satisfaction and advancement within an organization.ReferenceArgenti, P. A. (2002). _The Fast Forward MBA Pocket Reference_. John Wiley and Sons.Cushman, D. P. (2003). Communication opera hat Practices at Dell, General Electric, Microsoft, andMonsanto. SUNY Press.Immelt, J. (2005). _GE supposition at work_. Retrieved whitethorn 17, 2008, fromhttp//www.ge.com/company/leadership/index.htmlInnovation (2008). _GE Imaginatio n at work_. Retrieved May 28, 2008, fromhttp//www.ge.com/innovation/index.htmlKPMG, (2007). The age of ethics. Retrieved May 28, 2008, from KPMG Web site http//www-old.itcilo.org/actrav/actrav-english/telearn/global/ilo/code/ageof.htmLeadership Programs (2008). _GE Imagination at work_. Retrieved May 18, 2008, fromhttp//www.gecareers.com/GECAREERS/html/us/ourPeople/leadership.htmlMiller, G. J. (2002). Managerial Dilemmas The Political Economy of Hierarchy. CambridgeUniversity Press.Our Culture (2008). _GE Imagination at work_. Retrieved May 18, 2008, fromhttp//www.ge.com/company/culture/index.htmlOur People (2008). _GE Imagination at work_. Retrieved May 18, 2008, from http//www.ge.com/company/culture/people.htmlParhizgar, K. D. (2002). Multicultural Behavior and international Business Environments. HaworthPress.Robbins, S. P. (2005). _Organizational behavior_ (11 ed.). Upper Saddle River, NJ PearsonEducation.Six Sigma, 2008 Retrieved May 31, 2008, from GE Web sitehttp//www.ge.com/ railservices/about/sixsigma.htmlStroh, L. K., Northcraft, G. B., & Neale, M. (2002). _Organizational Behavior A Management__Challenge_. New York, U.S Lawrence Erlbaum Associates.Vasu, M., Stewart, D., & Garson, D. (1998). _Organizational Behavior and Public Management_.CRC Press.

Saturday, February 23, 2019

A management meeting Essay

Locate and book room/s with suitability for the merging (teleconference facilities, IT equipment etc). Ide all(a)y, 1 large room with 3 smaller conflux room for the group activities later in the twenty-four hour period. Seating would shoot to be arrange as there pull up stakes be volume on teleconference, they provide exact to hear eachthing being said in the coming together. 2. Send by meeting invites to all attendees. This would list the venue, date and time, speaker, contact details. An agenda of the meeting would be the outmatch way to send out these details as it lists all that information and lets attendees knows how the meeting bequeath be run. 3. Any croak/accommodation for interstate attendees would need to be arranged. Also the same for the thickening speaker (if needed). Transfers to and from the airport would be advisable. 4. They would need to understand if there be any special requirements for the attendees (dietary, mobility, language etc.) and make special arrangements if anything is required Vegetarian food, bicycle chair access, interpreter etc. 5. Arrange IT equipment to be made acquirable for presentation. This could be both through with(predicate) your company if they scram the available resources. If not, they whitethorn be available already in the meeting rooms you have booked or you could us a 3rd party.6. Lunch will need to be ordered. Again this may be able to be arranged with the meeting rooms you have booked or you croup take form a local caterer. At the same time you could organize refreshments for aft(prenominal)noon tea (and morning tea if required). 7. Ensure all stationary available and if not it will need to be ordered. This could as well be for group training later in the day. Butcher paper, whiteboards etc. could all be used if its a brainstorming session. 8. Name tags could be organized if managers do not know each other and also may help the presenter for the group meetings. 9. On the day of mee ting, all IT equipment should be tested prior to the meeting taking place. Room should be set up according to needs and re-arranged if its not correct. 10. A chairperson would need to be selected to run the meeting. The chief operating officer will be the chairperson for this meeting. As the chairperson, they would need to ensure the meeting runs on time, cincture on topic and stick to the agenda.11. The chairperson (the CEO in this case) would need to select a minute taker this could be a PA orsomeone else from the company. It would be helpful if they have taken proceeding forwards or at least ar capable of recording a high level of detail at a high pace. They could either take 12. minutes in short form at the meeting and expand on it after or type directly to a PC in the meeting and print out directly after the meeting to be review. 12. Prior to the meeting, the CEO and selected minute taker would need to rag down and discuss what will be spoken about in the meeting, the ord er of events and just a brief overview of all the key points that will need to be recorded. This way the minute taker knows what they should be focusing on when making notes.13. Once the meeting is finalized the minutes of the meeting will need to be read through and expanded into a format that quite a little be distributed to all attendees and anyone who may benefit from them. It would be best for the CEO and the minute taker to go through these soon after the meeting to ensure the notes are correct and no key points or discussion points are left off. Once they have had a chance to go through the notes the minute taker digest put into a format which the company uses and can then look at distributing via email, fax or mail. This is also best to be make as soon as they can so it is fresh in everyones mind. The minutes from this meeting (and others) should be stored electronically so they can be referenced to in future meetings if needed.14. altogether the bookings/arrangements n eed to be checked off to ensure they are facilitate booked/on time and that no problems are going to arise. This could be done by either the CEOs PA or generally it would be organized and checked by the Marketing subdivision for the company as they deal with these things on a day to day basis. They would need to call the caterers, travel agents, taxi companies, audio visual people and meeting facility to ensure everything is ok this needs to be done around 2 days before. Any earlier and there could be problems between when you call and the actual function any later and if any problems arise it could be too late to make alternative arrangements. 15. From the minutes of the meeting, reports may need to be created to be handed out to relevant employees of the firm. These may have the same details as what is in the minutes but in a more condensed format. It may also acknowledge graphs if figures/dates were mentioned and tables to make it easier to understand. They could also includ e any tasks that havebeen assigned so people know who needs to be followed up.

Distribution Plan Essay

The distribution and delivery section of LEAPh Incorporation aims to compensate and create values for the customers in which the conjunction operates. The distinguishing characteristics of the business ordain be the combination of management experience, sales and distribution experience, high quality, innovative products and extraordinary customer service.In particular, the Leading Philippines Incorporation give do a full service distribution servicing the customers in the market with a fulfilling assistance. In addition, the LEAPh Inc. result have an exclusive contract to distribute a new, groundbreaking product that would enable the company to gain immediate glide slope to a majority of the potential customer base.The LEAPh Inc. intends to become a know distributor of one of a kind Digital Single-Lens Reflex camera (DSLR) in the Philippines and become an internationally known locale brand.Leading Philippines Inc. plans to set out strong relationships with key customers so that the company will be viewed as an indispensable partner, rather than just another manufacturer. The company will resolve closely with each customer to recommend product assortment funny for their retail base, appropriate stocking levels, pricing and display assortments, as well as promotional ideas and hearty to increase sales. The LEAPh will seek out and bailiwick with the retailers that represent to deliver the most innovative and exciting products possible to the customers that will be served.In order for the products to be authentic by the customers, the LEAPh will be going to distribute the cameras by sales representatives and through retail stores as well. The company will be using a triplet level distribution driveway. In a three level air structure, the retailers serve as intermediaries between the consumers and the manufacturer which is the LEAPh. Retailers order products directly from the manufacturer, and so sell those products directly to the consumers. Th is will enable the company to stay in touch with the retailers up to the end callrs of the products and understand their tastes, preferences and tendencies. This will also process the company to minimize the total distribution costs for the given products.manufacturing business RETAILERS CUSTOMERSLeading Philippines Inc. Department Stores CustomersThe intermediaries which are the retailers outlets come through some(prenominal) benefits to two manufacturers and consumers. It will improve the efficiency of the company make a better assortment of products, the reutilization of transactions, and easier searching for goods as well as customers.The use of this level of distribution will also aid the search processes of both the buyers and sellers. Producers are searching to determine their customers needs, while customers are searching for true products and services. A degree of uncertainty in both search processes abide be reduced by using this channel of distribution. For example , consumers are more than likely to find what they are looking for when they shop at retail institutions organized by separate lines of trade, such as grocery, hardware, and clothing store. In addition, producers can make some of their commonly apply products more widely available by placing them in many different retail outlets, so that consumers are more likely to find them at the right time.The company will be implementing an individualized customer service which will provide the customers with what they want, when and how they want it with the serve well of the retailers. This fully integrated program for the customers will help the company to increase its sales through innovations of the products, creating promotions, advertising, custom marketing material and the word of mouth from its customers. In this way, the company has the full control everyplace the distribution of the products as well.Here are the methods that will be used in this level of channel distribution of the products from Leading Philippines Inc. Selling of products through the leading retail outlets and segment stores nationwide. Selling the products by the orders that are received by telephone, email and fax which is also known as telemarketing. ( do possible by advertising the products through websites)This stage of distribution channel will also be use in order for the products to be widely available in all leading department stores and retailers shops nationwide. And to optimize the product launch as well. The LEAPh will practice an intensive distribution to the customers so that the products could be distributed from as many department stores and retailers outlets as possible to provide a location convenience for its consumers. It will also increase the sales of the company, and provide wider customer recognition.By communication and building relationships with the portions at each step in the channel, there should be a proper communication throughout the channel and ever y member in the channel should contribute for a healthy relationship. Transparency should be maintained throughout the channel.

Friday, February 22, 2019

Impact of jet on vanes Essay

The impress of jet essay is to demonstrate and verify the integral momentum equation.1. In lay man terms, its another way to determine changeful pressure by using the pressure to accelerate the fluid to a plate by a high velocity in a jet which in result will generate force ascribable to impulse. The graph will show forces against momentum with different design plates. This experiment helps us to understand nigh fluid pressure also gives us a better understanding about fluid related machines. These cost have the same force and effect as an Agreement write in writing. If you do not agree to these damage, you may not phthisis the Service. Each m you access, upload, or download some(prenominal) content from the Service, you intend your agreement to the then-current terms. This Agreement is subject to change at any time therefore, you are responsible to review these Terms regularly to learn about any changes. We will post an updated version of these Terms if we modify them. Y ou understand and agree that your ongoing uptake of the Service after we post or provide notice of the changes to this Agreement designates that you accept and confirm that the updated Terms apply to you. The laws of the State of California govern this Agreement. You agree to resolve any dispute with us as provided in the Dispute Resolution Procedures draw in Sections 21 and 22 below, which include arbitration and the options you have with arbitration. We use the term You to mean the person or entity who will access or use the Service as an end user. The term Login means the combine of unique username and password that is used to access our Service. A login is a licence to use a site, application or assist for a percentage point of time that is specified. Membership or Members means a single adjustment and/or subscription account per user of a valid username and password (login) for the service during the term of a subscription. We or us in this Agreement shall mean its bran ds, affiliates, subsidiaries and operating divisions.