'Harlequin\r'

'harlequin is the largest distri simplyed of romance serial novels however is face with a slow growth in serial publication novels. Harlequin needs to decide whether they should expand Into appellation-by-title books and how they willing position themselves If they chose to do so. Analysis Harlequin is face with the decision of how they should amplify their unit sales and Increase their overall revenues. By continuing In series novels, Harlequin will non be adequate to(p) to see growth in their company as unit sales atomic number 18 decreasing for series novels.Their profit margin Is also a business enterprise as single title books are much dear(predicate) than series novels. Harlequin has tried In the past to produce single title books but was not successful because they did not target a specific market and tried to succeed In too many genres. One natural selection for Harlequin to see growth is to approach best exchange authors that worked with Harlequin in the pas t. Harlequin can hold these authors to write single title books for them, which will be beneficial as they are utilize open authors who have already developed a connecter with readers.However, this is a very risky and expensive option for Harlequin as it is costly and authors may not be willing to do this. Best exchange authors have already established new relationships with producers and distributors so they may not be willing to allow that and go back to a company that is growing themselves in single series. In addition, it is extremely expensive to acquire a best-selling author, as the mount is more than Harlequin can grant. Where Harlequin is now, they cannot afford a best-selling author even if the royalties are greater.Harlequin does have a large basilisk collection of books and using them could be a successful option for Harlequin. Although this would train them to continue with their series novels, the novels would be work from occurrent best selling artists. Har lequin has already created a brand image in series novels so they are supporting their image, which will help persuade customers. While they are doing this, Harlequins current authors that write series novels can work on single title books while they are gaining profits and sales finished their basilisk collections.This gives hem clock to think of their long-term designing such as their marketing plan, advertising and their distribution. passport Once Harlequin gains capital by commit In their basilisk collection, they can eventually use bestseller authors, but at this time, they do not have the time and resources. Ultimately, Harlequin can tardily Introduce contrasting genres for their single title novels by focusing on womens fiction romance novels first as they already established themselves in this genre and are extremely successful. By being patient, Harlequin wall De slowly De addle to see success In themselves.\r\n'