Distribution Plan Essay

The distribution and delivery section of LEAPh Incorporation aims to compensate and create values for the customers in which the conjunction operates. The distinguishing characteristics of the business ordain be the combination of management experience, sales and distribution experience, high quality, innovative products and extraordinary customer service.In particular, the Leading Philippines Incorporation give do a full service distribution servicing the customers in the market with a fulfilling assistance. In addition, the LEAPh Inc. result have an exclusive contract to distribute a new, groundbreaking product that would enable the company to gain immediate glide slope to a majority of the potential customer base.The LEAPh Inc. intends to become a know distributor of one of a kind Digital Single-Lens Reflex camera (DSLR) in the Philippines and become an internationally known locale brand.Leading Philippines Inc. plans to set out strong relationships with key customers so that the company will be viewed as an indispensable partner, rather than just another manufacturer. The company will resolve closely with each customer to recommend product assortment funny for their retail base, appropriate stocking levels, pricing and display assortments, as well as promotional ideas and hearty to increase sales. The LEAPh will seek out and bailiwick with the retailers that represent to deliver the most innovative and exciting products possible to the customers that will be served.In order for the products to be authentic by the customers, the LEAPh will be going to distribute the cameras by sales representatives and through retail stores as well. The company will be using a triplet level distribution driveway. In a three level air structure, the retailers serve as intermediaries between the consumers and the manufacturer which is the LEAPh. Retailers order products directly from the manufacturer, and so sell those products directly to the consumers. Th is will enable the company to stay in touch with the retailers up to the end callrs of the products and understand their tastes, preferences and tendencies. This will also process the company to minimize the total distribution costs for the given products.manufacturing business RETAILERS CUSTOMERSLeading Philippines Inc. Department Stores CustomersThe intermediaries which are the retailers outlets come through some(prenominal) benefits to two manufacturers and consumers. It will improve the efficiency of the company make a better assortment of products, the reutilization of transactions, and easier searching for goods as well as customers.The use of this level of distribution will also aid the search processes of both the buyers and sellers. Producers are searching to determine their customers needs, while customers are searching for true products and services. A degree of uncertainty in both search processes abide be reduced by using this channel of distribution. For example , consumers are more than likely to find what they are looking for when they shop at retail institutions organized by separate lines of trade, such as grocery, hardware, and clothing store. In addition, producers can make some of their commonly apply products more widely available by placing them in many different retail outlets, so that consumers are more likely to find them at the right time.The company will be implementing an individualized customer service which will provide the customers with what they want, when and how they want it with the serve well of the retailers. This fully integrated program for the customers will help the company to increase its sales through innovations of the products, creating promotions, advertising, custom marketing material and the word of mouth from its customers. In this way, the company has the full control everyplace the distribution of the products as well.Here are the methods that will be used in this level of channel distribution of the products from Leading Philippines Inc. Selling of products through the leading retail outlets and segment stores nationwide. Selling the products by the orders that are received by telephone, email and fax which is also known as telemarketing. ( do possible by advertising the products through websites)This stage of distribution channel will also be use in order for the products to be widely available in all leading department stores and retailers shops nationwide. And to optimize the product launch as well. The LEAPh will practice an intensive distribution to the customers so that the products could be distributed from as many department stores and retailers outlets as possible to provide a location convenience for its consumers. It will also increase the sales of the company, and provide wider customer recognition.By communication and building relationships with the portions at each step in the channel, there should be a proper communication throughout the channel and ever y member in the channel should contribute for a healthy relationship. Transparency should be maintained throughout the channel.