Focal Point Consultants Essay Example for Free

Focal fountainhead Consultants EssayWhile observing CanGo for last two weeks we at FPC (Focal Point Consultants ) have identified some six major foreshorten that we feel should be visited to consent to the organization to better achieve there over all told goals. First invadePriority 1 CanGo appears to have a fiscal issue and there is has not been a clear audit to address this issue. Also CanGo leases to learn how to consumption the resources that they already have and redefine the processes and procedures. First Recommendation The financial team at CanGo needs to work with all the key argonas of the company to conduct an audit of menstruation processes. This audit allow allow for everyone to review all the current processes that are in place and teach what they can do to enhance them and at the same epoch the financial team can use this data to outline how much the current processes are costing the company overall. At the conclusion of this epitome the reports wil l allow for the company to cut spending in the correct areas so that they can improves the others. thither are many things that can be through with(p) to make improvements without spending money or having to check new technology or devices.Within the warehouse for example the layout can be enhanced stock-stilltide to a greater extent so that people are not wasting period walking. Minor and Major changes to salutary(p) the layout will allow the CanGo to improve efficiency and overall performance. Each department head needs to put down a detailed time study on the processes they outlined above. Once this time study is complete then the data can be used to see what is victorious the longest and make changes to that process.By taking these steps it will allow CanGo to approach improvements in the correct manner by taking those actions that bustt have ny hit to the companys bottom line. After all these types of changes are complete that is when and only when money should be spe nt on new technology and devices to make processes much efficient. Second ConcernPriority 2 The loyalty of customers for the specific tar reaping market is declining. Second Recommendation prize about how you want to be treated as a consumer. Now apply that same innovation to the targeting market. Review the evaluations that are submitted by the consumers. It will tell what impression the company is make.Also, spend time in the Customer Service department. This the first point of contact for consumer. How they are handle will determine whether a consumer will return Customer service might just be the most critical of all in running your business. If your customers like how they are treated, not only will they keep coming back, nevertheless they will refer you to others. Treating customers as individuals and not as a stepping stone up your ladder of achiever can go a long way. Listen to their concerns and build a relationship with them.If your customer feels as though you have their best interest they will be loyal to you. Your customers can really do a lot of your marketing for you. Word of mouth, especially in a world where Facebook and Twitter are some peoples main way of communicating, is a very powerful tool (Debs trade Connections, 2012). Third Concern Priority 3 Online barter fors CanGo has talked about that they have a high rate of items added to the online obtain cart. Although this data does not support the amount of purchases actually received via CanGos online website.Third RecommendationHaving a high rate of items added to an online shopping cart means that you have a secure storefront and get customers to actually place the items within there shopping carts. This is only one ingredient of the multipart puzzle. The shopping site needs to be enhanced to entice the customer to actually complete their purchase as that is how we are going to make money overall. Since there is a high traffic meretriciousness to the website we would also recommend that the marketing team reach out to a third party website advertizing company that will pay to place ads on CanGos website.This will drive also be another source of revenue for CanGo so they can then reinvest this money back into the company. Fourth Concern Priority 4 While Reviewing the videos from weeks 3 and 4 I saw a issue that they is an issue within the warehouse and they do have a solution but no really reviewed the reports that Debbie provided. I think that these reports should have been reviewed firearm in the meeting so that they could have discussed all the points of the issue and the recommended solution to the warehouse productivity issue.Then Liz asked the group a question I wonder how the board will feel about this recommendation. Fourth Recommendation A solution to this problem would be to complete a full audit of the issue and do a trial run depth psychology of the proposed solution. This would allow for recommendations to be made to the board and the results of the proposed solution can be given right away. As people need to see measurable figures so that they can tell if something will be worth putting the time and money into the project.fifth part Concern Priority 5In the week 4 Videos they are talking about the market segment of boys in Japan. They ask each other questions about how they can get the market analysis complete and then the gentlemen having lunch say that I will do it. Fifth Recommendation There are a couple of thing on this problem that needs to be solved first managers should not interrupt an employees lunch unless it is extremely urgent. This is an issue because the employee stated he is Just trying to enjoy my lunch break. The Manager should have approached the employee at a later time when he was not at lunch.Then there is the issue of the market analysis. This assignment should get depute out to a third party marketing company that can tap into the market in Japan and gauge what the consumer wants. This w ould be a lot more cost effective than attempting the complete this analysis on their own and wasting resources that they dont have in the first place. Sixth Concern Priority 6 Sales are not increasing as projected for the company possibly due to the build of the online purchasing process. Sixth Recommendation Place a campaign run on the current online purchase process as a consumer.Time the entire process to see how long it takes. As the test run is being completed, keep the consumers needs and wants in mind. Determine if needs were met as well as satisfied. View the information available to see if its appealing to lead to the purchase the item. Also, notate likes and dislikes of the experience. bedevil a group of employees to assist to gather more information for comparison. Determine what updates can be enforced to entice the consumer to make a purchase. Keep track of different trends to keep a competitive delimitation for things like1.In-store pick up. In the past few mont hs weve seen Walmart implement in-store pick up for orders placed online, while Sears and Kmart are going a step further bringing online purchases out to your car. In Chicago, Sears and Kmart are even testing home delivery and bundling items with those from its sell partners at Sears Marketplace, further blurring the lines between online only retailers and those that came before. And in Florida, Farm Stores lets shoppers order groceries online and pick up at a drive through.2. Pick up depots. little retailers without a vast network of stores like Walmart or Sears may open designated pick up locations for goods enjoin online. Retail consultant Neil Stern of McMillan/Doolittle points to French retailer Chronodrive. com as an example.3. Mobile Apps. Smartphones are the dominant electric cell phone and apps for all platforms are growing. The ones that allow for price comparisons or send out coupons are already among the most heavily used with good reviews, but were just getting start ed.4. Less tacky more function. Forget about flashy apps or features like virtual dressing rooms.Consumers havent responded to these and rightly so. Maybe the technology will get there, but until it does, user reviews are better gauges of fit out fit and quality than any technology can offer.5. Video. Look for more user-generated video on retail sites. Retailers are letting customers upload video clips modeling new clothes or using a new purchase. Davis believes this is one trend that will definitely pick up speed.6. Social networking. Facebook and Twitter arent even close to played out yet. Consumers can increasingly like or follow a favorite retailer and get discounts or tips on deals.JCPenney is using Facebook to actually sell goods and more than 12 million consumers like Victorias Secret on Facebook as of last month (March), making it the most popular retailer on the site (its Pink brand ranks No. 2, according to the ChannelAdvisor Facebook business Index). Thats an active po pulation of customers reaching out and requesting information from the retailer. And social shopping is just getting started, says Jim Okamura, managing partner at Okamura Consulting, a group specializing in online retail. Theres evidence (that Facebook offers) a good return on investment and there are a lot of retailers that havent done anything yet, he says. This is going to be the year of Facebook testing.7. Daily deals and flash gross sales. This may seem like a very crowded playing field, but sites like Ruelala and OneKingsLane are reproducing at a furious pace. And found on how quickly many items sell out, often within minutes of email notifications going out, more will jump on this popular trend. 8. Retail groundingd social networks.This is one trend experts dont expect to happen at any large level. Sears is still trying to build a social network of its own customers and Walmart tried and abandoned a similar effort, neither attempt bodes well for its success. Facebook real ly owns this space, but look for small, focused sites to create communities of like-minded users, says Okamura. 9. International. Theres been an accelerating trend in international or cross border e commerce, of small niche online retailers are now doing 10-20% of their sales outside of their own country, says Okamura.Look to online shops like SousVide Supreme that sells specialized cooking equipment and StyleTrek. com, a community create to launch up and coming international designers as models. Other big name retailers like Zara and exceed Shop are building out their online business to reach U. S. shoppers, even as the store base grows more slowly. 10. Deal aggregators. Of course there are always deal sites, like Dealnews, ConsumerSearch, FatWallet and Brads Deals that are cutting through the din of so many sites and sales to bring consumers only the information theyre interested in. (Forbes, 2012).