Garnier Report Essay Example for Free

Garnier Report EssayThe first Garnier harvest-tide was made by Alfred Garnier in 1904, a hairsbreadth tonic. The full company name, Laboratories Garnier, originated in the 1920s as a manufacturing business of haircare products made with organic ingredients. Garnier continues that mission today, as all of its products are made with natural ingredients. The LOreal host has owned Garnier since 1965.LOrealLOreal, based in France and the United States, has been in operation since 1909. It now owns five divisions including Garnier. LOreal has a focalisation on research, especially studies in sustainable development, with research centers on three continents. ProductsGarnier currently has three product lines Fructis, Nutrisse and Nutritionist. Fructis, started in 1996, is the Garner line of haircare and styling products. Nutrisse, Garniers hair color line released in 2002, was originally called Natea when it debuted in 1998. Natea wasnt as successful in the United States as in Europ e, hence the name change. Garnier started selling Nutritionist, its skincare product line, in 2005.InnovationBesides introducing Alfred Garniers hair tonic in 1904, when people still employ soap on their hair, Garnier has been the first to produce sun-care items (in 1936) and the first to make a permanent home hair color (in 1960). Today Garnier is the number-one brand in Europe using natural ingredients.ResearchGarnier exemplifies LOreals emphasis on scientific study. Research for Garnier goes through four stages at one of LOreals sixteen research centers. Then Garnier conducts clinical studies and consumer studies before releasing the product, as well as surveys afterwardGarnier uses scientifically proven, natural ingredients to promote optimum hair health and let inner beauty shine through. The Garnier Fructis hair care line and Garnier Fructis stylus products, allow women of all hair types to get the gorgeous locks they want.Garnier products have garnered prestigious beauty a wards from top magazines want Allure, Health Magazine, More Magazine, CosmoGirl, and Cosmopolitan. The brand is also a sponsor of Project Runway and models of this popular pragmatism show strut the catwalk with styles powered by Garnier products.